Odoo 18 introduces a wealth of new e-commerce features designed to simplify operations, enhance user experience, and maximize business potential. Whether you're a small business owner or a growing enterprise, these updates streamline your path to success in the competitive online sales landscape.

This article dives into the most exciting features in Odoo 18 e-commerce, showcasing how they help businesses like yours thrive online.

Efficient product management is the backbone of any e-commerce platform. Odoo 18 takes this further by introducing:

• Bulk Image Uploads via Excel: Import products and their images simultaneously using an Excel file. Previously a manual process, this saves time and eliminates the hassle of updating images one by one.

• Direct Publishing from Backend: Now, you can publish and unpublish products directly from the backend without navigating to the website interface. This streamlines inventory visibility and management.
• Barcode Support for Product Creation: Adding products is faster than ever with barcode scanning. Whether you sell beers or laptops, barcode integration simplifies inventory management.

Visibility in search engines is critical for online success. Odoo 18 offers robust SEO tools:

• Category-Specific Titles and Meta Tags: Automatically generate SEO-optimized titles and meta descriptions for your categories to improve discoverability.

• Content Blocks for Detailed Descriptions: Add customizable text blocks for short and long descriptions, making your pages more engaging for users and search engines alike.

• Mega Menu for Improved Navigation: Create dynamic, category-based mega menus that enhance user flow and ensure customers find what they’re looking for effortlessly.

User experience plays a pivotal role in conversion rates. Odoo 18 brings significant updates to the UI:

• Product Carousel Improvements: Display product templates instead of individual variants, decluttering the shopping experience.

• Accordion Design for Product Pages: Show detailed product information in a collapsible, clean format, including specifications, variants, and additional data.

• Shop Page Redesign: Cleaner, more visually appealing layouts enhance navigation and encourage browsing.

In-store pickup options have become essential for businesses. Odoo 18 introduces:

• Stock Visibility Across Locations: Customers can view product availability by store location, ensuring transparency and convenience.

• Multi-Warehouse Support: Manage stock from multiple warehouses on a single website, addressing complex logistics needs.

• Flexible Payment Options: Enable online payments or allow customers to pay upon pickup, catering to varied preferences.

Customization and logistics meet versatility in Odoo 18:

• Combo Products: Let customers customize packs, such as choosing beer varieties or meal options. This feature is ideal for businesses offering bundles or packages.

• Tag-Based Delivery Methods: Configure delivery options based on product tags, such as fragile items requiring special handling. This level of specificity ensures optimal customer satisfaction.

Odoo 18 empowers B2B sellers with key updates:

• Shop Access Restrictions: Hide the e-commerce shop from non-logged-in users, ensuring exclusivity for verified customers.

• Loyalty and eWallet Features: Track loyalty points and wallet balances in customer portals, driving repeat business and building trust.

• Advanced Payment Providers: Integrations with Worldline and Xendit open new markets and payment options, especially in Southeast Asia.

• Custom URLs for Categories and Products: Maintain structured yet customizable URLs for better SEO without compromising platform standards.

• Flexible Payment by Invoice: Offer pay-after-receipt options using wire transfers, catering to customer preferences.
• Easier Data Import and Export: Import specifications or technical details with streamlined workflows, leveraging tools like ChatGPT for efficiency.

Odoo 18’s e-commerce enhancements are a game-changer for businesses aiming to optimize operations, improve customer experience, and grow online. From advanced SEO tools to innovative features like combo products and multi-warehouse support, this platform equips businesses with everything they need to succeed.