In today's world, online advertising is getting more attention, but it's not the only way to promote your business. Offline advertising remains an effective strategy, particularly for brick-and-mortar stores, brands, transportation, HoReCa, and others. However, offline marketing analytics are still challenging, and it's hard to measure the effectiveness of your campaigns.

Fortunately, DISPL offers a solution to this problem. It's an AI-powered offline marketing analytics platform that provides visitors' insights and targeted digital signage to improve your marketing campaign's performance. Here are some of its features and benefits:

DISPL uses AI technology to detect offline visitors in real-time, and measure their customer journey, dwell time, age, gender, emotion, smile, headwear, glasses, facial hair, face mask, and 18+ other attributes. You can use this data to understand your customers better, segment them, and create personalized campaigns that resonate with them. Visitors insights also provide heatmaps and customer journey analysis to help you identify your peak times, demographics, and emotions, among other metrics.

DISPL provides centralized content management to control your digital signage campaigns from a single platform. You can create and schedule campaigns to show personalized content based on visitors' attributes, location, time, or any other criteria you choose. This feature helps you engage with your customers and promote your products effectively.

DISPL provides advanced data reports that include raw data, integration with your BI system, and API integrations with any CMS. You can use these reports to measure your marketing effectiveness, performance of different subsidiaries, marketing ROI, and salespeople efficiency, among others. These metrics help you optimize your marketing campaigns and improve your customer experience.

DISPL offers a fast start kit that you can use to start measuring your visitors' insights and improve your marketing campaign's performance. The kit includes a camera, media player and software. You can place it in the entrance zone to count the number of visitors by time, their demographic portrait, and average visit time. Or you can place it inside the store to track your customer behavior and preferences and understand their interests. You can also use the kit to show customers targeted ads while they wait and promote your products effectively.

DISPL is GDPR and CCPA-compliant, making it a secure and reliable platform to measure your offline audience's insights. It's available even without screens, making it a flexible solution for any business size and location. DISPL has users in 1000+ locations globally, and it's top-ranked by NIST.

Offline marketing analytics is a challenging area that requires a reliable and secure platform to make data-driven decisions. DISPL provides that solution by offering visitors' insights, targeted digital signage, centralized content management, and advanced data reports. It also offers a fast start kit to help you start measuring your visitors' insights and improve your marketing campaign's performance.